The MART

Dedicated Landing Page

The Merchandise Mart’s Design Center wanted to promote its new Designer On Call consumer feature and were hamstrung with a cumbersome site on outdated technology. In collaboration with my digital strategist, we concepted and UX’d a dedicated landing page to drive traffic to and highlight this new feature. I designed the user interface and worked side-by-side with the developer to include exciting animations and transitions. With the assist of our online marketing materials the feature has become a staple in Design Center’s offerings.

Responsibilities:

• Creative Direction
• UX Design
• UI Design

Site Design

The Merchandise Mart’s Luxe Home presented our team with a unique challenge. They had a new site developed in a WordPress CMS but were looking to our team to assist with aesthetic enhancements. Working in collaboration with our digital strategist, we discovered several ways to improve the site’s IA and UX as well as solve the design dilemmas. I worked with the client to develop a comprehensive style tile as well as with the developer to enhance the user interface.

Responsibilities:

• Creative Direction
• UI Design