As a member of the brand development team for Chervon’s newly minted line of electric lawn-care products, Ego Power Plus, I was responsible for all aspects of the brand’s digital aesthetics. With the creation of an enhanced style tile, I was able to supply my digital team with a design blueprint for Ego’s online marketing materials.
• Art Direction
• Design
Tasked with the creation of the brand’s ecommerce site, I worked with my digital strategist to design wireframes for the UX. Next, I created the static designs for the site’s homepage and key interior pages and directed my digital team with regards to the remaining design needs. Finally, I worked hand-in-hand with the project manager and developers to execute the site within an aggressive timeline and on-budget.
• Art Direction
• UX Design
• UI Design
I concepted, designed and directed the creation of high-impact, standard, social and native display units to bolster brand awareness and drive traffic to the ecommerce site. Through the agency’s digital, broadcast and POS efforts, Chervon reached its goal to get the Ego product line distribution in nearly 2,000 Home Depots and a top 5 product listing in its class.
• Art Direction
• Concept Creation
• Design