MB Financial Bank

High-impact Units

MB Financial wanted to make a splash with C-Suite B2B business owners via high-impact units but needed a concept and execution. With my digital team, I created a solution that re-enforced brand awareness while championing their greatest asset, thought leadership. I provided design, animation and programming direction to both in-house designers and third party developers. We executed a full-page takeover that on average engaged viewers for almost 20 seconds and drove over 24K site visits.

Responsibilities:

• Creative Direction
• Concept Creation
• UX Design

Customized Landing Page CMS

MB needed a light-weight custom CMS solution to create multiple dedicated landing pages in-house. Working in collaboration with my digital strategist, we identified several landing page template and modules needed to easily construct their landing pages. I worked with my AD with regards to cohesive modular design aesthetics while maintaining brand pattern.

Responsibilities:

• Creative Direction
• UX Design

Blackhawks Social Sponsorship

I believe every team member can assist with concept creation. When my production artist brought her idea for a social sponsorship between MB, the Chicago Blackhawks and pancake artistry to me, I was immediately intrigued. Together we researched and located a pancake artist with significant social influence, Dancake, began pitching the idea within the agency and a truly unique social engagement was born. From that point forward, I worked closely with my production team directing several Blackhawks sponsorship projects.

Responsibilities:

• Creative Direction
• Concept Research

Digital Display Units

Utilizing MB’s unique thought leadership content, I concepted, designed and directed a multitude of standard display units, social promoted posts and infographics to drive traffic among C-Level business owners within highly targeted vertical industries. These units not only boosted qualified lead-generation initiatives but also elevated brand awareness through dedicated adherence to the brand pattern I helped create.

Responsibilities:

• Creative Direction
• Concept Creation
• Design