Bakers Square

Enhanced Style Tile

Bakers Square was undergoing a site re-org and asked my team to assist their third party development shop regarding UX and UI direction. I led the site’s front-end redesign of the responsive site. With the creation of an enhanced style tile, I was able to supply the client, their third party developer and my digital team a design blueprint for the site redesign. While adhering to brand guidelines, I evolved their digital brand pattern to reflect their new menus and marketing aesthetics. Iterations of the enhanced style tile evolved into my designs for homepage and internal page templates.

Responsibilities:

• Creative Direction
• Design

Site Redesign

During the redesign, I collaborated with my digital strategist on revising the UX for the third party developer’s five template wire-frames. I designed the UI for the home page and one interior page template, including every interactive state, and directed a freelance designer with regards to the remaining template designs. During development, I fielded and resolved functionality questions and reviewed/revised beta site designs.

Responsibilities:

• Creative Direction
• UX Design
• UI Design

Digital Display Campaigns

From engaging high-impact to standard display units, sales generation to brand awareness messaging, my team of ADs and I concepted and designed a multitude of digital marketing pieces for Bakers Square. As team lead, I was directly involved in all concept meetings, directed all UI and animation design and worked with the production artists on final development.

Responsibilities:

• Creative Direction
• Concept Creation